2005, Oct 14
Monthly Publications
Everyone (seemingly) subscribes to at least one of those: may it be Readers’ Digest, CHIP, Digit, Femina, Star Dust (or in some cases PlayBoy or PlayGirl, I don’t know!)…
And all of these are published at the start of the month. Which means, they all have to be delivered to the customers on time, by the first week of every month.
This, quite naturally, places an undue stress on the shipping network (and of course the printing mills). May it be mail, courier or whatever.
The result: Undue delays. Some get the magazine earlier than others, severe heart burn when the magazine is out at the news stand even before you as a privileged subscriber did not get it, loads of green envy-laden and red angry faces.
So here is a simple solution: Differ the publication.
How hard can it be to shift the entire production schedule by fifteen days. You will bring out your magazine on the 15th of the month. Can’t be bad, right? Some other can choose the 7th or the 21st… That way, everything will be well laid out, and pretty efficient.
Well, atleast, that’s my two hundred dollar solution. If you use it, remember me, send some moolah. That way, the next time my gray cells decide to do a work out, there’ll be an incentive, plus, I’ll come straight to you!
As an addendum: I pitched this idea to Digit, when they had called a few subscribers for magazine appraisal. They did not like it. I have no clue why. It seemed like I was talking some unknown language. They just did not get it. As if I was proposing to publish from the Moon, or the Sun, whatever!
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(When I spell checked this post, my email editor did not have a problem with PlayBoy. Seems to be in its dictionary. Not PlayGirl, however!)
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UPDATES:
My ISP, MTNL is doubling it’s rates. Time to go ISP shopping and hopping. Thinking of Hathway. Let you know!
I am freaked out looking at my semester papers from the previous years. Gosh, they are difficult. I have no clue how I am going to manage this semester! Help!